02.25.2015

Happy sunny day!

Today I had a huge project!! The positive is that my hours in the Intern passed really fast.

Going on with my first task, Suzanne showed me an amount of InDesign tools and tricks:

- ESC+W: You can see the images you have "out of frames". So you can keep working with images around your InDesign project.

- Shift+Command: In order to move the object/image and the frame at the same time.

- Shift: When you are changing the size of an object/image, you press shift to avoid amorphous objects.

- Shift +click (up/down): To move the object around the page faster. 

- Control+click on the photo: To see the options of the object. 


So, with these tricks, I started my first task. I follow the advice Suzanne just told me, with the Iona Brand Guides, and I started to create the following Ad:




To start, I had to create a new document, a tabloid 11 x 17''.



The guides are in the Creative Cloud Files Folder/ Iona Brand Guides. 




So those guides show you the colors, fonts, headlines, logos... You might use. 


 


And then following the guides, fulfill the tabloid with the information of the Ad.

My second task was to correct the color of the photos in the folder:

Creative Cloud Files/Athletics_1000 pt scorer photos. 

And then open it using Photoshop:

So I had to apply Auto Tone and Auto Contrast to all the photos. 

 

Then upload the photos to Smug Mug gallery.

 



Then, my third task was to help Dawn scanning a hole old Iona magazine. So she sowed me how to scan sending directly to her email. We had to scan both sides so the only we are going to keep going changing is the rotation of the scan, depending on the page we want.


1. Press Scan.

2. E-mail.



















3. Choose for whom, and select him/her (in this case, Dawn.)




















4. Scan Settings.


















5. Select Full color and 200 dpi. 




















6. Original mode: PHOTO


















7. Rotation: One of this two options, as I said in the beginning, we will be changing from one to the other, depending on the page an it's position. 


















8. Original size: LT (We are scanning both sides of the magazine, but we just one the one that is on the left. So we press LT to crop it.)

9. Single/2-Sided scan: SINGLE

10. SCAN.



























My fourth task, was about the HARO website (help a reporter). 

So, what I did was to take a look of the new emails from HARO that Dawn sent to me. Select the ones I think are important for us, or the ones that we can help them. And send her back. 





































Busy day... :) 

See you next week!

AAGG

02.24.2015

Good morning everyone!!

Long time without posting... I know. 

Last week I went to Miami, Florida, because I had some interviews for my Internship on my OPT year! It was pretty good so I hope finding something interesting. But let's talk about that in another future blog! 

Now we must follow with my awesome International Internship experience at MarCom.

Comparing with Miami the weather it's colder than ever, so I take my daily coffee and meal on my way to the Office. 

When I arrive I had an email from Down, saying welcome and giving my new tasks for today. 

The first I had to do was going to the “Old Iona Photos” gallery on SmugMug.

Then, review the photos and download and color correct the photos.

All that with Photoshop, so in journalism is pretty important to know how to use the Photoshop, here in my intern is the second time I had to perform the photos. 






















I had to correct the Old Iona Photos using Auto Tone and Auto Contrast. 

Then replace them in the Smug Mug album with the corrected versions.

After that, as the other day, I had to add keywords to all the photos in this gallery. Today it was longer than ever! I add around 100 tags! 

Take a look of my notes...

When I finished with Iona Old Photos task. Down sent me an email from HARO [haro@helpareporter.com]. I've heard about that but I've never used it before. 

It's like a webpage that help you to practicing targeted

media relations to get the most exposure and quantifiable
success for your brand.  For example, when to insert your brand into breaking news stories,

and what pitches annoy journalists, bloggers and influencers. It's a way to discover how to target, develop, and write customized pitches. 

So you have to register and then you receive twice emails per day about journalists that are seeking for information and sources. Dawn explained to me that our task here is to offer our departments, professors or whatever social group at Iona that can provide information to those reporters who want to focus on an issue or to find a reliable source. So, if we find any good proposal, we have to send HARO responses that work to help them. 

Today we found two, one for IT and the other about how to celebrate Saint Patricks Day. So my task here is to forward this to Dawn, and if she is agree with me, we will send the response to HARO. 

The next task was pretty different from the others. As I told you about the importance for being a good journalist of using Photoshop, I told you now the same with InDesign. 

Suzanne sent me an email asking me to correct an Iona Ads sending the indications through email of what I had to change, edit or fix.

Also, Down give me two more ads with the advisors of what I should do or change. 



So, what I had to do was changing the font of the headline, moving the image to the bottom, changing the text from the photo and moving it out, etc.





















So I edit them on InDesign and then I sent to her trough The Cloud (the folder that can connect we all)

Today was a really busy day! But also I used several programs such as InDesign, Smug Mug, and Photoshop. And also I learned more about websites and how media and freelance journalists work with HARO. 

See you tomorrow :)

AAGG

02.11.2015

Hi everybody! Today I finished my morning class a bit late, so I had to quickly get my food. I didn't tell you before, but every Tuesday and Wednesday, I have class at 3.30 p.m. so I have to eat in the office. I usually bring my food to MarCom every morning.



Suzzane gave me my first task of today: Select images on SmugMug that are tagged with “autumn” and remove that keyword from them.

All the images are random classroom pics, so the word "autumn" doesn't make sense here. 

Then, Bianca, asked me to help her with the Social Media sites.

First of all, we printed the sheets that we did the first day, searching for the social networks of each department and community here at Iona. And then, we put each sheet in a plastic folder.

Then, I had to try to find out academic clubs, club sports, multicultural groups, media groups, performing arts, fraternities and sororities, general interest clubs, student groups and committees. I also researched previously recognized clubs and groups of new political clubs from Iona College with an account on the social networks of Twitter and Facebook. 

I was will the sheet with all the accounts I found the other day on my desk In order to find all the accounts I didn't found the other day in order not to repeat any social network account.





Hard work today!


See you next week!




AAGG

02.10.2015

Happy Tuesday to everyone! 

Yesterday Dawn sent me an email with my assignment for today.

Suzzane said that she has another photo tag tasks for either of the interns to do on SmugMug. When she says for "either of the interns," she is referring to Michelle Rojas and me. Michelle is the other intern that comes Mondays and Fridays, so we unfortunately, have not met yet. I hope to meet her soon!

The first task was to open the Hammerman October 2013 folder from SmugMug of Iona College. 

Then, I had to remove these keywords from ALL the photos:

- st

- smcvt

- michaels

- college

These are words that mean nothing at all so we don't need to tag them in the photos.  

Then add applicable keywords, I.e. 

- Nyre (The president)

- Campus

- Student life

- "Banner” for the red Iona banners

- Dorms and residence Halls (Conese Hall, South Hall, Loftus Hall...)

- Athletics

- Rowing

- Volleyball

- Track

- Softball

- Baseball

- Diving

- Lacross

- etc

When I was tagging the sports, Suzzane, (not Suzanne Augustyn, the director of Creative Services, who always gives me the assignments) but Suzanne Flood the content specialist, who works next to my desk, told me something that I didn't know before, that Baseball and Softball were the same sport. 

However, softball was generally for women. 

 

 And baseball generally for men.  

Then, there were 3 words that were written mistakenly: 

1. Atletic --> ATHLETICS (the H was missing)

2. Athetics --> ATHLETICS (the L was missing)

3. Athetics Center --> (another time the L)

The next step was to change the tag "Ryan" or "Library", to "RYAN LIBRARY." The whole name. 












So I had to identify where the Ryan building was in each photo to delete the wrong tag and add the complete one.  




























The same with "Mazzella", "Soccer Field" and "Field." And add the correct tag, "MAZZELLA FIELD"

My last task for today was the word "men." As the word "college" is a word that didn't specify anything. I had to click on the keyword “men” in the cloud at the bottom of home page and remove “men” from all photos that were tagged with it. 

Everyday I know more things about Iona, and it's awesome. 

See you tomorrow :) !

AAGG